George Barna released a new report that discloses that most people in the USA now view Christianity as one of many religious "choices" or "options" in the the "smorgasborg" of culture. Now people "pick and choose" their religious preferences based upon THEIR beliefs…the church, in this instance, doesn't dictate what people believe…no faith statement or denominational doctrinal position is imposed upon the adherent…rather the individual chooses the faith that best "fits" them (I'm looking for a pair of "relaxed fit" jeans…or is that "boot cut"…oh, let me try both).
I've known many churches that are still infactuated with their church signs…in a culture of consumeristically driven values and choices, it is time to realize that all church signs are white noise. They don't gain people's attention…a sign states a brand that a person can care less about unless they are a loyal, "already convinced" customer.
Good article by Barna..click on the link above and give it a read!